Sander Dullaart

Sander Dullaart is managing Partner at Favela Fabric



Favela Fabric aims to help companies forge results from Customer Driven Innovation (CDI). CDI -in our view- is a powerful new approach to innovation: new business creation through customer activation.

Together with the availability of software and broadband, the mindstate of the customer has changed as well. Customers are locking eachother in and companies out. The succesful companies of the (near) future will find mechanisms to make use of the creative minds of their customers, thus co-creating products that will fulfil more needs then ever before.